One of the most common questions we get from Service Providers is "How best can we utilise your product to make money?"
This blog post, along with the accompanying video, is dedicated to answering that very question. Our aim is to shed light on the best practices for leveraging RoboShadow to generate revenue. We want to show MSPs how they can utilise our product not only as a cybersecurity solution for their clients but also as a strategic tool to boost their bottom line.
We are very much open to suggestions so please give us your feedback on whatever we can do to help generate more margins for you, using RoboShadow.
As you probably know our company mission is to level the cyber-security playing field. In order to achieve this, we have to find a way to help service providers make more money from Cyber Security in general so it can be seen as a "profit centre" and not a cost centre. It doesn't matter how automated security gets it will always need boots on the ground (albeit, virtually) to operate / advise.
MSPs will remember the good old days of selling servers, storage area networks (SANs), and blade arrays, where profits were plentiful. However, with the advent and subsequent rise of the cloud, service providers are finding themselves in challenging situations, having to think creatively and strategically about how to boost their profit margins.
That's precisely where RoboShadow comes into play. We envision our solution as a strategic tool, a profit-boosting plus product that will catalyse higher margins for Service Providers.
Let's delve deeper into the first way RoboShadow can help boost the profits for MSPs: offering a simple platform that supports threat hunting for clients, transforming it from an intimidating task into a streamlined, easily managed process.
What are the benefits of offering Threat Hunting?
For clients, adopting an active threat hunting approach brings with it considerable advantages. First and foremost, it elevates their security posture, reducing the risks of cyber threats. Moreover, being able to provide documentation detailing their threat hunting activities and achievements helps clients to potentially lower their insurance premiums. Insurers value this proactive approach to cybersecurity, recognising it as a factor that significantly reduces risk, thereby warranting a reduction in premiums.
Thus, offering threat hunting doesn't only provide a shield against cyber threats; it also brings financial benefits, creating a win-win situation for clients and MSPs alike. It also helps to stop the issue whereby the client thinks every IT problem should be remediated at the MSP's expense this way clients can choose to fund their Cyber risk (or not) effectively.
RoboShadow's unique free model presents another fantastic opportunity for service providers. We call it the 'sticky support model,' it fosters the development of long-term partnerships in cybersecurity.
It simply allows the MSP to provide a Cyber Security element to a bundled service with no additional license costs. Taking data from the free tier version of RoboShadow will still generate revenue from a "Cyber Remediation" perspective in the form of a Professional Services revenue stream whilst covering Cyber Risk for the client as a value added service.
RoboShadow is not merely a cybersecurity solution; it's a platform that can be harnessed as a full-fledged Daily SecOps tool. By incorporating our platform into your offerings, MSPs can expand their portfolio to include comprehensive daily SecOps services.
In summary, by leveraging RoboShadow as a SecOps tool, MSPs can offer a valuable services that both meets the growing cybersecurity needs of their clients and enhance their own revenue streams.
Cyber Heal, our premium automated remediation solution, provides another avenue for MSPs to augment their profitability. Simply just by charging a service to keep on top of the Vulnerabilities which can be remediated via Cyber Heal as a "Detection & Response" type activity.
In essence, Cyber Heal equips MSPs with a powerful, automated tool for cybersecurity remediation. This not only helps strengthen their clients' security posture but also opens up a new, potentially profitable service in their offerings. We are currently offering Cyber Heal free for MSPs (with minimal conditions) so please contact us on hello@roboshadow.com to discuss.
MSPs can leverage our Enterprise Support with clients (And charge them their own version of this!), meaning that we can help MSPs deliver a more hands-on, enterprise grade service to their clients using the RoboShadow platform. The RoboShadow team, whilst not working directly with end-clients can become an extension of the security consultancy team and you charge your clients an "enterprise" upgrade package (we don't want any commission for this). If you are an MSP and have a premium subscription you can call upon the RoboShadow to help answer any sticky questions you may get from your customers around best practise etc.
Below is an example of additional services you can sell to your clients but supported by us:
Governance and Compliance Support: We can offer guidance and advice around helping clients meet the standards of their respective investors or regulatory bodies, and how you as an MSP can support this.
Penetration Testing Consultation: We consult with our direct clients on their annual penetration testing exercises, a process that can often be ambiguous. We can support, and give advice onw any trickier questions your clients may have, and sometimes even recommend testers.
Naturally you will invoice this out to your clients as your own service, but for reference you can demonstrate to the clients the value of the end service option from the RRP on our website .
Nope, if the price needs to go up it will be for new services, we would be very surprised if we need to raise prices on existing customers.
Yes AND no. To meet our mission statement we need to offer it for Free, but we have to try and make money somehow. It will probably be free for the first 3 scans or something like that (to be decided). s
Windows Defender is a strong security tool that protects against malware, ransomware, viruses, and other cyber threats. It is a reliable antivirus software. If you cant afford more EDR type services offered by the likes of Defender for endpoint (Microsoft upgrade), Sentinel One, or Crowd Strike and you only have "Anti-Malware" in your budget then Defender does a great job (Free version), check the benchmarks online for yourself.
Addtionally if you have any questions or need further information, don't hesitate to reach out to us through our social media channels. Follow RoboShadow on Twitter, Facebook, and LinkedIn for updates on cybersecurity trends, industry insights, and product developments.
Join our cybersecurity community to engage in discussions, ask questions, and receive prompt and informative responses from our dedicated team. Expand your knowledge and stay ahead in the ever-evolving world of cybersecurity with RoboShadow. Start your cybersecurity journey today.